Go to content

Words to Win By

The words, tactics and strategies needed to take on entrenched parties and win

Introducing Season 3

00:00
01:43

About the Show

Words To Win By takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.

Words to Win By | S3 Ep1

Protecting Our Freedoms: Defeating MAGA Republicans in the 2022 Midterms – United States

In the 2022 Midterms, Americans defied polling, pundits and precedent to stave off the predicted Republican “Red Wave” takeover. Despite significant challenges, Democrats were able to hold the Senate, minimize House losses, and flip or retain key battleground state legislatures and governorships. In this episode, we delve into why conventional wisdom about politics doesn’t just miss the mark, but actively impedes what we must do to prevail against right-wing efforts to seize and hold power. Hear about the research, ad making, organizing and strategy that helped deliver key Democratic victories by reminding us of the collective power we have to decide our own future.

00:00
42:22

Credits

Season 2

Host: Anat Shenker-Osorio
Executive Producers: Anat Shenker-Osorio, Jenny Kaplan
Producers: Grace Lynch, Britany Martinez, Sundus Hassan Nooli
Editorial Support: Ale Tejeda, Carmen Borca-Carrillo, Liz Brown, Anthony Torres, Jillian Marcells
Music: T.R. Richie, Dan Leon

Season 3

Host: Anat Shenker-Osorio
Executive Producers: Anat Shenker-Osorio, Jenny Kaplan
Producers: Carmen Borca-Carrillo, Brittany Martinez, Edie Allard
Editorial Support: Liz Brown, Luci Jones
Music: T.R. Richie, Dan Leon

OUR CREATIVE

Browse Our Work

WMN is a full-service studio; explore our far-ranging interdisciplinary projects.

See All Projects