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Capital One

Humanizing a financial leader one voice at a time

Capital One Cafe Break with Kerone Vatel

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Overview

Partnering with an iconic athlete to support working parents

In 2021, we produced a 10-episode series with WNBA Champion Candace Parker about navigating the highs, lows, triumphs and challenges of parenting. On Moments with Candace Parker, Candace and her famous friends speak to the true diversity and joyful messiness of it all. We were excited to bring Capital One on as exclusive season sponsor of Moments, shining a light on Capital One’s own working parents to celebrate the adventure of life’s toughest role.

Moments with Candace Parker Moments with Candace Parker | S1 Ep7

Roy Wood Jr. – Don’t Stop Showing Up

This week, I’m talking with comedian and correspondent for The Daily Show, Roy Wood Jr. Roy and I discuss the importance of black fathers and how he gives his son space to find his own path. I’ll also be chatting with Capital One’s Kerone Vatel, Head of Community Impact and Investment, during this week’s Capital One Café break. Welcome to Moments with Candace Parker, a podcast that celebrates parenthood. Each week, I talk with friends you might recognize. We share stories about the joys of parenting, pregnancy, surviving loss, and many others you’ve never heard before.

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Process

Our Work

We created a unique storytelling opportunity for Capital One to not only align with Candace Parker’s parenting message, but simultaneously share their own.

Branded Interviews

Candace Parker herself sat down with ten different Capital One employees for one-on-one conversations about raising kids, managing finances, and everything in between. Each interview was featured as its own branded segment within a Moments episode, creating continuity across the season with a variety of brand voices.

100% Share of Voice

Capital One was an exclusive season sponsor of Moments, shining a light on Capital One’s own working parents to celebrate the adventure of life’s toughest role. Forgoing traditional advertisements and authentically integrating Capital One’s messaging into the content enabled Capital One to shine.

OUR WORK

Case Studies

Learn how we’ve worked with a variety of partners to tell meaningful stories.

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