
The Brightest Possible Version of the Future
With the breakneck pace of technological change — particularly when it comes to AI — there is no shortage of content positing its potential to doom us all. All that doom and gloom is missing the point: technology is key to building the future we want. Reid Hoffman aimed to create a podcast to convince listeners from his influential peer set and beyond that technology is not only something to be optimistic about, but is a necessary, game-changing tool to benefit humanity. WMN brought the idea to life in early 2023. Since, we have produced multiple seasons and adapted the show to a new, always-on format. We worked together to craft the sonic brand of the show and continue to manage all aspects of production, design, and marketing.
Awards & Recognition

What if every TV show could be perfectly tailored to each viewer’s interests, knowledge level, and needs? Reid Hoffman and Aria Finger sit down with Trevor Noah to talk about how technology—including artificial intelligence—might influence the future of entertainment. They chat about the strengths and shortcomings of artificial intelligence, how jobs—and the way we will work—will evolve with AI, and even the nature of capitalism. Trevor responds to a speculative story, generated by GPT-4, that paints a picture of a futuristic “AI-ly Show.” Plus, he reviews some unexpected AI-generated light bulb jokes. Is GPT-4 actually funny?
Our Work
We work with Reid’s team to manage all aspects of Possible, from production to design to audience development.
Production
We produce and sound design weekly episodes of Possible, including integrating a unique AI element into each episode. We work hand in hand with the team to craft questions and episode arcs while managing all of the logistics from guest booking to host training.
Marketing & Distribution
We leverage data-driven strategies to introduce new listeners to Possible and expand the reach of the show. From media planning to executive communications to technical expertise, we manage all aspects of promoting Possible on a weekly basis.
Design
We developed Possible’s striking key art from scratch and continue to work with the team to create beautiful supporting assets each week that invite listeners to press play. We’ve built out the Possible universe to include new art for themed episodes, bookmarks, and video assets.
Art & Marketing
In tandem with the show’s editorial development, we designed Possible’s visual identity and continue to manage all aspects of promoting Possible on a weekly basis.
Top 2%
Of All Global Podcasts
#5
Technology Podcast on Apple Podcasts
#8
Technology Podcast on Spotify
Case Studies
Learn how we’ve worked with a variety of partners to tell meaningful stories.