General Electric
Revolutionizing global communication
Overview
Conveying the Power of Lean Manufacturing for Global Employees
Inspired by the lessons of Kaizen and lean manufacturing, leaders at GE were passionate about implementing, and sharing best practices for, a more streamlined, efficient work environment. The internal communications department was using every tool imaginable to convey the teachings to the broad employee base. That’s where we came in.
Sam Olstein
Business System Leader, GE Aerospace
“Everything about Wonder Media exceeded our expectations. When given a messy set of inputs, the team at Wonder methodically helped us construct the right narratives and structures around our messages and how they can best be delivered through audio as a compelling story. The lean podcast we made together has a diehard internal following because of the quality and consistency of the product the team at Wonder delivered.”
Process
Our Work
We developed two full seasons of intricately produced, critically researched, and widely consumed narrative-style episodes featuring voices from inside and outside of the company.
Production
Our team of producers worked with two extremely smart and charismatic executives to host and narrate the full series. WMN handled guest booking, script-writing, legal review, and all elements of production.
Internal Distribution
Because this was an internally-facing podcast, we worked with the IT Department to select the best modality for internal distribution, and also worked with the content and marketing teams to find innovative strategies for ensuring employee consumption.
OUR WORK
Case Studies
Learn how we’ve worked with a variety of partners to tell meaningful stories.
