Brand
Studio
Our team provides end-to-end services
for powerful audio storytelling.
BRANDED PODCAST
Pfizer: The Antigen
Nearly a year before COVID-19 broke out in the US, the Pfizer team was looking to explore the audio space. The WMN team was brought in to help craft an audio strategy. After a discovery phase, we decided to work together on an 8-part narrative-style series about the history of vaccines. WMN did all elements of production from script writing through sound mixing, including host coaching, research, and sonic branding.
BONUS EPISODES
Mercedes: Women in the Driver's Seat
For Women's History Month 2021, Mercedes was looking to find innovative and creative ways to voice their support for the betterment and empowerment of women. They were able to activate across our award-winning podcast Womanica. In addition to traditional daily ad spots, we offered a scaled media campaign, and four standalone bonus episodes in the style of Womanica featuring women from Mercedes' history, as well as women making great strides within Mercedes Benz corporate today.
DISCOVERY PHASE
McCann Worldgroup
On the brink of launching a new offering within their Innovation Group, WMN was brought in to develop a podcasting strategy that would help establish MW's global heads of innovation as thought leaders in the agency space and beyond. We conducted a landscape analysis, and crafted a strategy that outlined multiple seasons of a core podcast, along with messaging, positioning, sonic brand, and a pilot episode.